Do you have your law firm’s Google Places page filled out yet? You should! If you don’t already know, Google Places is a free web marketing service that Google offers to you so you can accurately describe your law firm. Your potential clients can know where your office is located, it’s phone number, what your hours are, links to your law firm’s website, even what forms of payment you accept, all from your Google Places page. You can even add photos and videos to your Places page, and you’re your customers can leave you glowing reviews.
As more and more people use the web to find legal service, the competition for attaining clients online is fiercer than ever. Many attorneys turn to pay-per-click advertising to make sure their name stands out in the crowd, and for good reason: it offers a great ROI with minimal hassle compared to traditional advertising. But what many attorneys don’t know is that law-related terms are routinely the most expensive terms to bid for on pay-per-click advertising services. That is why it is absolutely imperative that law firms understand the basics of pay-per-click advertising before investing a large amount of money directly or through a pay-per-click management firm. So here are the top 4 tips to legal pay-per-click:
1. Select your terms carefully. Pick terms that are specific to the service you are providing and use the tools provided on the search sites to find keyword phrases that are popularly searched for to bring the largest amount of targeted traffic to your site.
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